PRE-LOVED LUXURY
e-retail

Client:

EMIER

 

Date: 01/2020 -09/2020

Project Duration: 9 months

Approximately Hour worked: 673.6hr

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Project Goals:

-This online platform aims to provide pre-loved, luxury handbags & accessories for customers who are looking for not only vintage luxury but also trendy high-end designer fashion goods at a fair price.

-Provide a sustainable way for luxury fashion in Australia. 

-Plans, designs, develops and prepares information for the website, with the design of the user interface, ease of navigation and location of information using text, pictures, animation, colours, layout and data sources, to attract customers to buy or consign second-hand luxury fashion on this website. 

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Project Target User: 

-Customers who want to consign or purchase the pre-loved luxury.  

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Design: 

-The design presents the aesthetic sense of luxury and minimalism. The major colour is black and white. 

-The homepage banner changes fortnightly along with the promotion campaign.  

-Interactive navigation, home banner, button and image section

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Responsibility: 

-Determining the objectives and constraints of the design brief by consulting with clients

-Doing research and analyzing functional communication requirements

-Formulating design concepts for the luxury fashion and pre-owned luxury consignment

-Preparing sketches, diagrams, illustrations and layouts for Website UI design

-Create and update UI design patterns to increase reuse and standardization

-Negotiating design solutions with clients

-Selecting, specifying and recommending functional and aesthetic materials for display

-Work closely with developers to ensure that any new UI design patterns are feasible and easy to use

-Create and manage UI Designs from sketch to prototype to final digital design and handoff to developers

-Designing and building the interface, navigation and aesthetic of websites

-Conducting website testing

-Liaising with back-end developers to ensure web logic is properly integrated

-Ensuring website function and stability across devices (desktop, mobile, tablet)

-Working with marketing and research teams to incorporate brand elements and relevant market research findings into the website

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Skill: 

-interaction theory, style guides, UI patterns, design systems, story mapping 

-Figma, Sketch, Miro, Adobe Suite, Microsoft Office 365

-Understand HTML and CSS

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Project Status:

-Active,

-Ongoing upgrade and updating

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Notes:

-This is my first client project after graduation. From product image, product content, use Shopify,  to social media update and management. It takes some detours but makes the project journey better.

-The website is well designed and continuing upgrade within about 1 year. Even more to the point, the project grows up during the Covid Pandemic, which makes us realize how important online commerce is.